Our New CyberEd.io Research Report Is Now Live!
The Schrödinger Guide: Cybersecurity Sales and Marketing
established trust through our engagement with mainframe systems programmers.
That’s what we did for 3 full years, working with systems programmers and early ASM2 sales at countless SHARE conferences. We learned what the influencers wanted –if we had mistakenly tried to sell to the CIO, we would not have achieved 80% of the market share in 18 months –on the buyer’s side, you need an engaged ally and time and capital investment to help earn it.
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